Posts Tagged ‘Apple’

I just watched the first of three free videos by Greg Habstritt, about becoming a successful entrepreneur.  I felt at first that it wasn’t relevant to me, because I am a writer not an entrepreneur.  However, because I self-published my book I was forced to learn about marketing and business.  I wondered if watching his video wasn’t just yet another distraction to keep me from working on my novel.  I could have turned it off, especially as it was half-way before he said anything pertinent to me.

The difference with successful entrepreneurs is that they are the Trusted Authority, and he cited Oprah Winfrey and Steve Jobs as examples.  More importantly, he stated that People don’t want information, they want transformation. He also emphasized that Steve Jobs success, and Apple’s success, is that they figured out how to make people’s lives simpler.  The user-friendly approach that Apple consistently offers helps to transform people’s lives.  The Apple approach is Make It Simple.  As I listened to that, I realize that the strength of my book is that it is SIMPLE.  That’s the word most readers have used when giving me feedback.  So that is what I shall emphasize in the next marketing strategy.

I’ll be meeting with Lisa Arsenault next week to review the changes to the pictures in Your Invisible Bodies.  She has added colour to the drawings. We decided to do that since we have to pay colour rates for the whole book because three pages must be in colour.  These are two colour pages of my aura and the photograph of the Fairystone Geode.  The digital colouring  has slowed the process, but it is okay.  The third printing will happen when it happens.  I choose to not stress over a release date.

Once the third printing has occurred, I’ll look at marketing.  The word SIMPLE will be in the branding.

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